The more visitors you get that read your pages and stay on your website for a while, the more likely it is that search engines will trust your website as credible. Google keeps its eyes on various factors before giving the ranking of websites that show on their SERPs. Search engines want to find content that is relevant to the user’s experience and query. When content ranks higher on search engines it has a greater chance of attracting clicks and attention than the content which ranks lower.
If you have a strong website and people heard about you, you have a higher chance to attract talent. In case you have open positions in your company and you are searching for some individuals that could fit your team, SEO can be a great “tool”. A website that is very-well optimized will get featured in SERP and will receive clicks, impressions. It means that those who linked to your website found useful and valuable information and want to share it to others. This type of action can be categorized as word-of-mouth and PR movement.
Based on a SEMrush study, long forms perform better than others on Google’s ranking. In the study, long-form content shares, traffic, and backlinks are higher by 400%, 300%, and 3.5% than average-length articles, respectively. Based on a Hubspot study, brands that post at least 16 times per month generated 450% more leads than those who published a maximum of four posts.
The disparity between the top and lower ranking sites indicate clearly that brands desiring attention from online customers need to boost their rankings. The digital ecosystem is quickly becoming an essential part of the sales funnel for nearly all businesses. In 2016, for the first time, more purchases were made online than Why SEO Is Important in stores . Almost half of retailers also say that customers like to research online, even if they do end up buying in a store.
Quality SEO services can take company to different level than expectation. Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques. It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game. It’s great to have SEO tactics implemented on a brand’s website and across its digital properties.
If you weren’t doing SEO and had salespeople calling or emailing potential customers instead, you would have lulls. That’s because your salespeople have to sleep, take breaks, take vacations, and so on. A well-run SEO campaign can become a lead and sales generating machine.
SEO is quantifiable (That means measurable in case you were wondering!) and the performance and growth of a website after optimization can be easily measured using various methods. Growth in website traffic, improvements in search engine results page rankings, increase in conversions and revenue, etc. can be used to quantify the success of SEO for a website. Overall, there are a variety of ways to implement search engine optimization into your marketing strategy. While some aspects may sound easier to implement than others, improving your SEO game is sure to show a significant improvement in your marketing strategy goals. It’s an age-old saying to consider quality over quantity.